Natural cosmetics meet a number of high-standard criteria and for this reason are of top quality. Following a directive from the Public Health Committee of the Council of Europe, it is clarified that a natural cosmetic is one that has been prepared from ingredients of plant origin.

Only in two cases - beeswax and lanolin, animal origin is allowed. 90%-95% of the ingredients must be of natural origin, as well as the minimal preservatives used, must have appropriate naturalness approvals. It is recommended that the ingredients of natural cosmetics be produced and obtained in a way that is safe for their natural environment.

Processes such as pressing and filtering (mainly oils and butters), distillation (hydraulics), extraction (essential oils) and drying (herbs) are allowed. Natural cosmetics packaging must be recyclable and produced from secondary raw materials.